Burger Xứ Quảng Joins the Menus at BelGroup Hospitality Hotels and Resorts

With the aim of offering guests an exciting way to enjoy Vietnam’s iconic banh mi, BelGroup Hospitality has developed Bánh Mì Anh Chín, a brand featuring creative recipes that bring local flavors together in distinctive ways. Among its signature creations, Burger Xứ Quảng draws inspiration from mi Quang, a beloved noodle dish from Central Vietnam, offering guests a fresh and unexpected culinary experience. The burger will be available at BelGroup Hospitality’s hotels and resorts.

Burger Xứ Quảng Inspired by Central Vietnam’s Iconic Noodle Dish

When it comes to mi Quang, diners often think of rice noodles, the rich combination of shrimp and pork, flavorful broth, and the distinctive aroma of fresh herbs. Inspired by this signature dish of Central Vietnam, Burger Xứ Quảng captures its characteristic flavors and pairs them with a soft, moist burger bun, creating a culinary experience that brings local culinary heritage together with a modern way of enjoying food.

Burger Xứ Quảng inspired by central Vietnam’s iconic mi Quang

At the heart of Burger Xứ Quảng is a golden, crispy shrimp and minced pork patty, tender and juicy on the inside, paired with a soft, moist burger bun. Fresh lettuce, shredded banana blossom, and aromatic herbs, especially basil, add a refreshing lightness that balances the rich flavors of the filling. The distinctive touch comes from a sauce inspired by mi Quang broth, infused with a signature fragrance that evokes the rustic yet deeply flavorful seasoning traditions of Central Vietnamese cuisine.

Burger Xứ Quảng with a rich sauce inspired by central Vietnamese cuisine

Rather than simply reimagining mi Quang in a new form, Burger Xứ Quảng captures the dish’s signature flavors through a creative yet approachable combination. This reflects the spirit of Bánh Mì Anh Chín and its philosophy, “Vietnamese Banh Mi with a Local Fusion Twist,” drawing inspiration from Vietnam’s culinary heritage and combining local ingredients with modern cooking techniques to create fresh experiences while preserving the familiar flavors of home.

Bánh Mì Anh Chín Expands Across BelGroup Hospitality’s Dining Outlets

Burger Xứ Quảng will be served at restaurants and dining venues across BelGroup Hospitality’s properties in Da Nang, Hoi An, Nha Trang, and Phan Thiet. Inspired by mi Quang, this distinctive burger offers guests another way to discover local flavors while enjoying their stay and exploring the culinary culture of each destination.

The introduction of Burger Xứ Quảng across the group’s properties also marks the first step in expanding the Bánh Mì Anh Chín brand throughout BelGroup Hospitality. Drawing on the familiar flavors of Vietnamese cuisine, the brand continues to explore regional specialties and transform them into creative banh mi recipes that combine local culinary identity with a modern dining experience.

Through Bánh Mì Anh Chín, BelGroup Hospitality continues to broaden its range of dining options inspired by Vietnamese culture, enriching the experience across its hotels and resorts. Beyond serving new dishes, the brand offers a way to bring the distinctive flavors of each region closer to guests, turning every stay into an opportunity to discover more of Vietnam’s diverse culinary heritage.

About BelGroup Hospitality

BelGroup Hospitality is a hotel, resort and F&B outlet management and development group, inspired by the traditional beauty and cultural richness of each destination. The group is dedicated to crafting modern hospitality experiences that honor local heritage, expressed through thoughtful amenities, genuine service, and a strong sense of identity in every touchpoint, allowing guests to connect more deeply with the people and landscapes of Vietnam.